Shower Trulys, The Official Shower Beverage of
Everyone knows that the official pregame starts in the shower. So, this summer, Truly wants fans to forget the traditional ‘shower beer’ and instead enjoy a victory “Shower Truly” – the newly minted Official Shower Beverage of
And to make Shower Trulys even more invigorating, the brand has created the first-ever “Trufah” – a shower must-have that helps you refresh while feeling your best by combining a slim can cooler and loofah.
Fans who want to enjoy their “Shower Truly” like their favorite USMNT stars can grab one while supplies last on trulyoriginals.com or follow Truly social media channels beginning
“My teammates know they can always count on me to rally the team for a good time after a game,” said
The Nostalgic Flavor of Orange Slices Returns
Following last year’s successful Truly Orange Slices flavor drop that had generations of halftime citrus lovers in all their nostalgic glory, the brand is bringing the style back with some added flair and an all-new mascot, “Slicey.” Set to fuel game day celebrations, Slicey will make its official debut alongside McKennie and Adams in digital content featuring a breakout halftime performance to remind fans that with a “Halftime Happy Hour” break, they can keep it light no matter how intense a match is. The ad features a catchy new soccer chant that is set to make its mark in-stadium as fans root for their team all summer long.
As fans cheered on the USMNT during international friendlies earlier this month, they got an early taste of Orange Slices while they showed off their Halftime Happy Hour grins on the “Orange Slices Smile Cam” presented by Truly. Truly Orange Slices will also be available exclusively at upcoming American Outlaws Game Day pre-match parties presented by Truly on
“Halftime is pivotal on the pitch, and we need our fans to stay excited, engaged and ready to get back to the action – just like the players,” said
“These two creative initiatives are inspired by relatable soccer truths that aim to celebrate and reward the sport’s inherent fandom,” said
For those hosting tailgates or watch parties, fans can show their team support with every sip of
For more information and where to buy, follow Truly on Twitter, Instagram and Facebook or visit TrulyHardSeltzer.com. As always, please drink responsibly.
About Truly
An original hard seltzer, Truly has paved the way for an entire category since 2016 as the most innovative “beyond beer” experience. The brand continues to keep its finger on the tab of what drinkers want: a great-tasting, sessionable alcoholic beverage without the fuss. Truly is all about keeping it light in how we show up in our drinkers’ lives. That's why Truly has something for everyone with lightly flavored styles at our core (Berry, Citrus, and Party packs), plus bolder flavor mix packs (Lemonade, Margarita-Style, and Punch), and culturally- and seasonally-relevant limited releases. In 2022, Truly introduced Truly Flavored Vodka and its first spirits-based seltzer, Truly Vodka Soda before introducing Truly Tequila Soda nationally in 2024. To learn more, visit trulyhardseltzer.com, follow Truly on social media, or experience Truly for yourself at the home of innovation in
About
About
Founded in 1913,
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Truly Hard Seltzer Heats Up U.S. Soccer Partnership in Time for Summer Kick-Off
![](https://ml.globenewswire.com/media/MTY1NTQ2YzktNjE0Yy00MTQ5LTg2YzMtODM5Y2Y2YjgxNjFmLTEyOTY4Nzk=/tiny/Truly-Hard-Seltzer.png)
Truly Hard Seltzer media@bostonbeer.com Golin truly@golin.comSource: Truly Hard Seltzer
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