Agency Australia : Industry icon Tony Abboud and his team join The Agency

With 41 years of experience in the industry as a successful business owner, property consultant, trainer and mentor, Tony Abboud is considered a true industry legend. Mr Abboud's Snowden Parkes brand has dominated the North West corridor of Sydney over the last 20 years, operating across Ryde, Parramatta and the Hills Shire. In significant news for The Agency, Mr Abboud and his team are joining the brand, launching The Agency operation from Gladesville through to Parramatta.

'Tony Abboud is an admired figure in the real estate industry, with decades of experience his knowledge, ethical standards and business acumen are revered. The Agency is gaining an extraordinary asset in Tony Abboud,' The Agency's Real Estate CEO Matt Lahood says. 'Tony and his team, including powerhouse sales manager Melissa Iosifidis, are a formidable force in the region and we are honoured they will be taking The Agency brand into the North West corridor of Sydney, an important market segment in the brand's expansion plans.'

Along with providing outstanding sales and property management services to his locality, Mr Abboud has worked closely with local and state government in a consultancy capacity, held key roles within business and industry bodies and is a Justice of the Peace.

'I have always believed in leading by example and that has gone beyond my own business, maintaining genuine community connections has been essential and I have been heavily involved with local councils, business chambers and industry organisations. It is important to give back,' Mr Abboud explains.

Mr Abboud's decision to join The Agency brand was about 'future proofing' his business for both his team and his clients.

'Covid-19 gave my sales manager Melissa and I the opportunity to assess the business and consider what the future of the industry would look like, we assessed our team's needs and our client's needs,' Mr Abboud says. 'We recognised that by joining The Agency, a national brand with a unique platform, we could future proof our business.'

Matt Lahood, Tony Abboud and Geoff Lucas

At the heart of this future proofing process was the recognition Mr Abboud's team needed to focus their energy in the right direction, enabling them to take full advantage of the opportunities in the market.

'The Agency model provides all the professional services that we require, they take care of the business processes efficiently and cost-effectively so we can focus on our relationships and connections. This ensures our energy is directed in the right way. If you look after your team, they look after your clients and everyone wins,' Mr Abboud shares.

'Prior to 1999 we were a franchise business, it did not work for us. Moving forward in 2021 The Agency model is the right fit for us with the right mix of services. Not only do we gain a flexible model, but the right culture and a highly identifiable brand led by someone I greatly respect, Matt Lahood.'

The Agency's Group CEO Geoff Lucas, is excited to see another milestone reached in the brand's strategic expansion across Sydney's interconnected property markets.

'The Agency North West will focus on expansion from Sydney's northern suburbs through to the Parramatta district. This is a burgeoning area with a diverse range of property categories that suit a wide range of buyers. The investment in local infrastructure is significant and continues to grow. Tony Abboud has been instrumental in working with local and state government on many of these infrastructure initiatives.'

Throughout 2021 The Agency will continue its national expansion in both metro and regional locations.