TF1 : Oddo BHF raises its opinion
The research firm justifies this increase by raising its advertising expectations (thanks to the ramp-up of the new TF1+ digital offering) and by reviewing its cost model.
In the summary of its note, Oddo BHF also highlights the media group's 'very healthy' balance sheet, with net cash of 510 million euros at the end of 2024, or around 30% of market capitalization.
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