Tata Motors Limited has announced the launch of ZICA 7 Senses. To truly experience the youthful, energetic and bold character of the car even before it is launched, Tata Motors will be rolling out a Virtual Test Drive App that elevates the simplicity of 2D Video into an immersive 3D experience. ZICA is a fresh product that will connect with the youth as well as anyone who is young at heart.

It will make a person feel great while also making him/her look aspirational to their peer group. Distilling these attributes into a bottle, Tata Motors will be introducing the ZICA signature fragrance that captures the spirit of youth. Recognising the dynamic consumer world where connectivity is an increasing need for all, ZICA comes equipped with an audio acoustics system designed exclusively by HARMAN.

With an 8 speaker audio system and speed dependent volume control, the ZICA will deliver a new level of driving and ownership experience. To further enrich this surround sound-like experience, Tata Motors will introduce the ZICA anthem, a soundtrack of a new generation that can be played on the HARMAN infotainment system. The superior quality of the infotainment system and the peppy beats of the anthem is sure to pump up.

'The Zica Chocolate' which will allow an individual to reward themselves for the goals achieved in life. The ConnectNext Infotainment System delivers the entire world at fingertips. ZICA introduced new segment-first applications like the Smart NAVI and the Juke-Car app.

The NAVI app also provides guidance on Estimated Time of Arrival (ETA) and Next Maneuver, which helps in simplifying navigation while driving. Along with Bluetooth pairing, it also supports speed volume control, steering wheel mounted information controls and phonebook on-the-fly. The Juke-Car application, a first-in-segment feature, utilizes mobile hotspot to create a virtual network and host a service for sharing list of available songs in the device.

All connected devices can view the song list on the hotspot device. Users can place their requested song queuing. The Juke-Car app then plays the songs one after the other.

All this and more is just a touch away in the ZICA. With the intelligently designed 22 utility spaces, ZICA comes with more storage spaces than its competitors, which gives a new dimension in intelligent design, making traveling in a ZICA more intuitive than ever before.