Berne, 16 January 2012, 10:00
More freedom with Swisscom TV: time-delayed television viewing and channel changing with the iPadMore than 600,000 Swiss households currently make use of Swisscom's TV offering and by doing so benefit from a growing number of functions, channels and content on demand. Films and live sporting events on demand are especially popular: in 2011 alone Swisscom TV customers used these options some 6.3 million times. Swisscom is constantly adding new extras to its product offering. During the course of the next few weeks, customers will benefit from options such as catching up on TV programmes they have missed and using a new app to change TV channels with their iPads.
The constantly growing use of TV on demand confirms the
trend towards individualised TV consumption. Thanks to a
new function, Swisscom is providing its customers with even
more freedom in deciding what they want to watch and when.
The new function will allow Swisscom TV plus customers to
watch around 70 channels up to 24 hours after they have
been broadcast. With a simple touch of a button. Several
hundred Swisscom TV customers are already using this
function successfully as part of a market test. The test
will be extended in stages over the coming weeks, each time
encompassing several thousand more customers, with the aim
of having all Swisscom TV plus customers benefiting from
this new service at no extra cost by mid-year.
Use your iPad to switch to your favourite
programme
Since July 2010 Swisscom has been offering customers an app
especially developed for the iPad that enables them to
watch Swisscom TV when they are on the move. This app has
since been downloaded more than 150,000 times. Swisscom is
constantly expanding the range of apps on offer. Customers
can now use their iPad as a remote control for their home
television. The specially developed app will be available
free of charge at the Apple App Store over the course of
the next few weeks and offers an additional remote control
function alongside all the services of the existing
Swisscom TV Guide app.
Six new HD channels added to the basic
offering
From 29 February SRG will be broadcasting six television
channels - SF 1, SF 2, TSR 1, TSR2, RSI LA 1 and RSI LA 2 -
in high-resolution quality (HD). Swisscom will make these
channels available free of charge to all of its TV
customers. Both Swisscom TV plus customers as well as
Swisscom TV basic and Swisscom TV customers will be able to
receive the six channels in HD quality at no extra
cost.
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