Shahar Florence, Strauss Group CFO for the past ten years, has been appointed Chief Growth and Innovation Officer, a member of Group management. Ariel Chetrit, Strauss Israel CFO, has been appointed Strauss Group CFO and a member of Strauss Group management. Gur Zamir, Strauss Water CFO, will be replacing Ariel Chetrit as CFO of Strauss Israel.

Shahar Florence will manage the Group's new innovation and growth unit and will continue to manage IT and business development in the Group. Florence, a resident of Shoham and married with three children, has served as the Group's CFO since joining Strauss in 2008. In addition to serving as Group CFO, in the past few years Mr. Florence led The Kitchen FoodTech Hub to success, recruiting 12 startups and impressively positioning Strauss in the global FoodTech arena.

He was also responsible for business development moves executed vis-à-vis Strauss's business partners in the various companies and as a member of the board of directors of most of the Group's companies.