Spin Master Corp. plans to distribute Punirunes, a squishy digital pet that has captivated fans of Japanese anime culture. First brought to market in 2021 by Japanese toy company Takara Tomy, Spin Master will expand distribution to more global markets as fervent fandom brings anime culture to the forefront.

The Punirunes digital pet combines popular elements of caring for a digital pet with added tactile squishy play. On the outside of the toy, a full color, backlit LCD screen displays the adorable PuniruneTM pet with 55 characters plus rare characters to collect in each pod. Enter its world by placing finger inside the mysterious hole, interact with a tactile squishy dome and watch as the character on screen reacts.

Finger is also displayed on the screen mirroring the actions as if actually touching the character as pet, feed, play games, clean, customize and nurture it. The Punirunes digital pet has a suggested retail price of USD 39.99/CAD 49.99 and will be available August 2024 at all major retailers.