Spanish Broadcasting System, Inc. Completes Acquisition of Two FM Radio Stations in Orlando and Tampa Bay
May 06, 2022 at 01:30 am IST
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Spanish Broadcasting System, Inc. (SBS) announced the completion of the acquisition of two FM radio stations serving the Orlando and Tampa Bay radio markets from Cox Radio LLC. Following the acquisition, SBS operates the large Hispanic radio platform in Florida. The total transaction price was $12.5 million.
The stations build on SBS' existing leadership in one of the nation's large Hispanic markets and SBS will use its expanded audio footprint to expand its aggregate audience forge closer connections with the Hispanic community and offer unique advertising opportunities to its brand partners.
Spanish Broadcasting System, Inc. owns and operates radio stations located in the United States Hispanic markets of Los Angeles, New York, Puerto Rico, Chicago, Miami, San Francisco, Orlando, and Tampa, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Urbano format genres. The Companyâs segments include radio and television. It operates AIRE Radio Networks, a national radio platform of over 290 affiliated stations. It also owns Mega TV, a network television operation with over-the-air, cable and satellite distribution and affiliates throughout the United States and Puerto Rico, produces a nationwide roster of live concerts and events, and owns a stable of digital properties, including LaMusica, a mobile application providing Latino-focused audio and video streaming content and HitzMaker, a performance showcase for trendsetting new artists and music aficionados. It also has various MegaTV broadcasting outlets under affiliation or programming agreements.
SPANISH BROADCASTING SYSTEM, INC. 
