Bourbon Brothers Holding Corporation announced a formal agreement to license the Southern Hospitality (SH) brand for new fast casual units. The company plans to open up to five new fast casual units in the Denver and Colorado Springs markets over the next 18 months under the agreement. Southern Hospitality is a full-service, barbeque concept in New York City'sHell's Kitchen neighborhood at the corner of 45th and 9th Avenue.

The concept was co-created by Eytan Sugerman, Justin Timberlake, Trace Ayala and Nelson Braff in an effort to bring authentic southern barbeque to Manhattan. The company is going to introduce the first fast casual, SH-branded restaurant later this year in a premier retail region, a densely populated and heavily trafficked area of the Denver Metro. The company and SH have been collaborating in the development of this concept and feel that they have successfully developed a platform that will bring authentic smoked barbeque to the masses in a way that is convenient, affordable, and high quality.

Plans currently call for an assembly line function, which enables customers to fully customize their meals, while also allowing them to watch meals be carved and prepared in front of their eyes. The company has retained Roth Sheppard Architecture to complete the design and architecture of the initial unit. Roth Sheppard is an experienced full-service architecture firm that is well known for having completed the architecture and design of Tokyo Joe's and ModMarket, two extremely successful, multistate fast casual concepts originating in the Denver market.