Emplifi announced an integration with the visual messaging app, Snapchat. This initiative will allow customers using Emplifi's Social Marketing Cloud the opportunity to measure and manage their organic Snapchat content on the platform, without leaving the Social Marketing Cloud. Emplifi is part of a small group of partners to bring this feature to market, enabling marketers to: View Snaps directly in Content Hub from their connected public profiles.

Gain insights from selected metrics, such as taps (forward and back), impressions, organic reach, swipes (up and down), and view time. Brands are more effectively able to monitor organic performance on Snapchat, using insights for strategic decision making which contributes to campaign performance.