Sivota announce that Apester Limited (Apester), a subsidiary business, has appointed Anni Ben Yair as the Chief Executive Officer. She replaces Itay Gissin who will remain with business for a short period in order to ensure an orderly handover. Anni Ben Yair, is an experienced digital media and technology executivehaving heldseveral senior executive roles, including EU Regional Head of Business Solutions at TikTok(a subsidiary of ByteDance Ltd), VP of Sales & Partnership (APAC regions) at IronSource,in addition holdingsenior management positionsfor a number ofIsraeli technology companies.   Her significant experience in scaling technology and digital media businesses, in addition to fully leveraging sales and marketing activities,is ideally suited to supporting Apester's next phase of growth.