Sinclair Broadcast Group, Inc. Appoints William Ballard as General Manager in Myrtle Beach/Florence, SC
January 31, 2018 at 12:04 am IST
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Sinclair Broadcast Group, Inc. announced that William Ballard has been named General Manager for WPDE (ABC) in Myrtle Beach/Florence, South Carolina. Mr. Ballard will also be responsible for the oversight of Sinclair's provision of services to WWMB (CW). Mr. Ballard has over 27 years' experience in television broadcast, and most recently as a founder/owner of a start-up company. Prior to that, he served as President and General Manager at WIAT-TV (CBS) in Birmingham, AL and has been a General Manager at various other television stations since 1994, including Miami, Philadelphia, and Raleigh, as well as a broadcasting consultant.
Sinclair, Inc. is a diversified media company and a provider of local news and sports. The Company operates through two segments: Local Media, and Tennis. Its Local Media segment is comprised of its television stations. It produces more than 2,400 hours of news per week at 115 stations in 73 markets. Its Tennis segment primarily consists of Tennis Channel, a cable network which includes coverage of many of tennis' top tournaments and original professional sports and tennis lifestyle shows. Its content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the streaming aggregator of local news content, NewsON. The Company owns, operates and provides services to 185 television stations in 86 markets affiliated with all the various broadcast networks, and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. The Company also owns and provides services to 21 regional sports network brands.
SINCLAIR, INC. 
