Silverbullet announced its recent partnership with MetaRouter, the first fully server-side Customer Data Infrastructure, designed for performance, compliance, and control. This unique partnership will deliver an industry-first solution for the privacy-first era. Businesses across the globe are recognising that putting the customer at the centre of their thinking delivers better engagement, higher retention, and greater customer lifetime value - all resulting in smarter business outcomes and ultimately, better ROI.

In recent years, the increase in data privacy regulations and the demise of third-party cookies has placed an increased focus on customer experience in a privacy-centric world. This partnership will provide a unique offering for organizations amid significant digital transformation initiatives. MetaRouter offers high levels of data security and governance through private cloud or platform as a service deployment, providing a first-party data collection tool to unlock powerful marketing, analytical, and ad-tech capabilities.

This allows enterprises to eliminate the need for third-party browser tags or cookies, resulting in faster website speed, improved SEO, and higher conversion rates for brands. Together, MetaRouter and Silverbullet will deliver an industry-first data strategy that operates in a cookieless world, with privacy and compliance management at the forefront. The joint offering will allow clients to unlock site optimization, anonymous addressability, enriched customer profiles, and real-time personalization.