Serve Robotics Inc. announced the appointment of Euan Abraham as its Chief Hardware & Manufacturing Officer. Abraham, who has been with Serve since January 2022 as Senior Vice President of Hardware Engineering, has been instrumental in the development of Serve's award-winning robots. In the newly created role, Abraham will lead the ongoing development of Serve's next-generation robots and drive the company's manufacturing efforts.

Euan Abraham is a senior leader in hardware design with over two decades of experience driving commercial success across a range of category-defining products. His senior executive experience includes: Senior Vice President of Product Design Engineering at Latch, where he led the company's global engineering and product development teams and oversaw the company's research and development roadmap across products. Vice President of Hardware Engineering at GoPro, where he led development of the company's next-generation Karma drone, as well as its camera and accessory product lines.

Head of Mechanical Engineering at Otto LLC, where he created and led a new product development team and helped build out the company's manufacturing supply chain. Senior Product Design Engineer at Apple Inc., where he helped design and develop multiple Apple product lines, including iMac, Portables and accessories. Euan is a named inventor on patents relating to the Macbook Pro Touch Bar, scissor keyboard, iMac, and numerous other Apple products.