PORTLAND, OR (JULY 17, 2014) - Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, released both the Stickiness Index and Social Media Activity for the week ending July 6, 2014.

The data below list the top-20 primetime ad-supported telecasts based on level of viewer engagement (also called Stickiness). The top 20 broadcast and cable viewer engagement reports are limited to the top-ranked individual telecasts and top-ranked telecast from a series. Viewer engagement is determined by level of variance between average percentages viewed of the telecasts to that of all telecasts of the same duration during Monday-Saturday primetime (8-11 p.m.) and Sunday primetime (7-11 p.m.). The Social Activity report combines Rentrak's leading TV Essentials system with General Sentiment's digital analytics to show how television programming triggers reactions through social media and TV-centric applications, which can affect audience visibility and engagement. Please note that this data is not based on the finalized ratings, so there may be some slight differences when ratings are final. General Sentiment is working on tracking all sporting events and specials and we also expect them to be included in reports soon.

Telecasts with the most engaged viewers will have a higher Stickiness Index rating number, indicating that more of the audience is tuned-in for the duration of the telecasts. Similarly, telecasts that generate the most social media interactions will have higher Social Activity. The Social Media Activity covers a range from zero to many thousands; its value indicates the amount of 2nd Screen Activity that a given TV show is generating among all the shows that were discussed across multiple platforms.

WEEK OF 6/30/14 TO 7/6/14 ­- BROADCAST:

STICKINESS

RANK

RATING

RANK

TELECAST

NETWORK

DAY

NAT'L TIME

RUN TIME

STICKINESS

INDEX*

GS 2ND SCREEN

ACTIVITY SCORE**

1

56

Lo que la vida me robó

UNIV

7/3/2014

9:00 PM

60

136

1,432

2

95

El Señor de los Cielos 2

TELMUN

7/3/2014

10:00 PM

60

129

14

3

59

Qué pobres tan ricos

UNIV

7/1/2014

10:00 PM

60

122

479

4

1

60 Minutes

CBS

7/6/2014

7:00 PM

61

118

419

5

2

America's Got Talent

NBC

7/1/2014

8:00 PM

121

118

12,670

6

15

The Bachelorette

ABC

6/30/2014

8:00 PM

121

116

25,133

7

4

NCIS

CBS

7/1/2014

8:00 PM

60

116

1,722

8

99

Criminal Minds

ION

7/3/2014

9:00 PM

60

116

1,320

9

94

La impostora

TELMUN

7/3/2014

8:00 PM

60

113

310

10

13

Dateline Saturday Night Mystery

NBC

7/5/2014

8:00 PM

120

112

262

11

65

Hell's Kitchen

FOX

7/3/2014

8:00 PM

60

110

1,864

12

31

Big Brother

CBS

7/3/2014

9:01 PM

59

109

65,215

13

109

En otra piel

TELMUN

7/3/2014

9:00 PM

60

109

61

14

33

Rookie Blue

ABC

7/3/2014

9:00 PM

60

109

1,081

15

40

24: Live Another Day

FOX

6/30/2014

9:00 PM

60

109

13,947

16

130

Cold Case

ION

7/2/2014

9:00 PM

60

108

106

17

3

NBC Nightly News Weekend Edition

NBC

7/6/2014

6:30 PM

30

107

770

18

50

MasterChef

FOX

6/30/2014

8:00 PM

60

107

6,950

19

22

NCIS: Los Angeles

CBS

7/1/2014

9:00 PM

61

107

882

20

108

Law & Order: Special Victims Unit

MyNet

6/30/2014

9:00 PM

60

107

162

[Univision is owned by Univision Communications, Inc; NBC and Telemundo are owned by NBC Universal; CBS is a division of CBS Corp; ABC is owned by the Walt Disney Company; Fox and MyNet are owned by Fox Entertainment Group, a unit of News Corp. ION is owned by ION Media Networks]

*Stickiness Index powered by Rentrak TV Essentials (www.rentrak.com)
**Social Activity powered by General Sentiment (generalsentiment.com)
†Not reported by General Sentiment

WEEK OF 6/30/14 TO 7/6/14 - CABLE:

STICKINESS

RANK

RATING

RANK

TELECAST

NETWORK

DAY

NAT'L TIME

RUN TIME

STICKINESS INDEX*

GS 2ND SCREEN

ACTIVITY SCORE**

1

66

Love & Hip Hop Atlanta

VH1

6/30/2014

8:00 PM

60

           143

2,897

2

27

Major Crimes

TNT

6/30/2014

9:00 PM

61

           143

667

3

20

Rizzoli & Isles

TNT

7/1/2014

9:00 PM

61

           141

3,346

4

34

The Real Housewives of Atlanta: Kandi's Wedding

BRAVO

7/6/2014

7:58 PM

124

           140

13,070

5

188

Pretty Little Liars

ABCFAM

7/1/2014

8:00 PM

60

           137

48,368

6

470

Bad Girls Club

OXGN

7/1/2014

8:00 PM

60

           133

858

7

312

Teen Wolf

MTV

6/30/2014

10:00 PM

60

           133

34,126

8

50

World Cup Tonight

ESPN2

7/4/2014

10:00 PM

60

           131

222

9

344

The Fosters

ABCFAM

6/30/2014

9:00 PM

60

           126

3,919

10

138

The Real Housewives of Orange County

BRAVO

6/30/2014

9:00 PM

61

           124

2,910

11

700

L.A. Hair

WE

7/3/2014

9:00 PM

60

           124

1,239

12

89

Longmire

A&E

6/30/2014

10:00 PM

62

           123

1,117

13

21

The Last Ship

TNT

7/6/2014

9:00 PM

61

           123

1,355

14

196

Sunday Best

BET

7/6/2014

8:00 PM

120

           121

1,288

15

199

Killing Daddy

LIFE

7/5/2014

8:00 PM

120

           121

3,152

16

16

WWE Monday Night Raw

USA

6/30/2014

8:00 PM

185

           120

2,928

17

139

WWE Smackdown

SYFY

7/4/2014

8:00 PM

120

           119

5,170

18

124

Married to Medicine

BRAVO

7/6/2014

10:02 PM

60

           119

578

19

47

Swamp People

HST

6/30/2014

9:00 PM

60

           118

2,114

20

22

NCIS

USA

7/6/2014

8:00 PM

60

           117

1,864

[WE TV is owned by AMC Networks; BRAVO, SYFY, USA, OXYGEN are owned by NBC Universal; VH1 and MTV are owned by MTV Networks, a division of Viacom; ABC Family and ESPN2 are owned by the Walt Disney Company; TNT is owned by Turner Broadcasting, Inc., a unit of Time Warner; A&E, Lifetime and History Channel are owned by A&E Television Networks; BET is owned by BET Networks, a division of Viacom]

*Stickiness Index powered by Rentrak TV Essentials (www.rentrak.com)
**Social Activity powered by General Sentiment (generalsentiment.com)
†Not reported by General Sentiment

WEEK OF 6/30/14 TO 7/6/14 - COMBINED BROADCAST AND CABLE, SORTED BY SOCIAL MEDIA ACTIVITY:

SOCIAL MEDIA

RANK

TELECAST

NETWORK

DAY

GS 2ND SCREEN

ACTIVITY SCORE**

1

Big Brother

CBS

6/29/2014

65,215

2

Pretty Little Liars

ABCFAM

7/1/2014

48,368

3

Teen Wolf

MTV

6/30/2014

34,126

4

The Bachelorette

ABC

6/30/2014

25,133

5

Rising Star

ABC

7/6/2014

19,226

6

Under the Dome

CBS

6/30/2014

18,196

7

So You Think You Can Dance

FOX

7/2/2014

16,622

8

24: Live Another Day

FOX

6/30/2014

13,947

9

The Real Housewives of Atlanta: Kandi's Wedding

BRAVO

7/6/2014

13,070

10

America's Got Talent

NBC

7/1/2014

12,670

11

Keeping Up with the Kardashians

ETV

7/6/2014

9,205

12

MasterChef

FOX

6/30/2014

6,950

13

Witches of East End

LIFE

7/6/2014

6,801

14

Duck Dynasty

A&E

7/2/2014

5,276

15

WWE SmackDown

SYFY

7/4/2014

5,170

16

Chasing Life

ABCFAM

7/1/2014

4,912

17

Drunk History

COMEDY

7/1/2014

4,483

18

Naked and Afraid: Uncensored

DISC

7/6/2014

4,376

19

Beauty and the Beast

CW

6/30/2014

4,267

20

The Fosters

ABCFAM

6/30/2014

3,919

 [ABC and ABC Family are owned by the Walt Disney Company; Bravo, NBC and SYFY are owned by NBC Universal; FOX is owned by Fox Entertainment Group, a unit of News Corp; MTV is owned by MTV Networks, a division of Viacom; A&E and Lifetime are owned by A&E Television Networks; E! is owned by Comcast. CBS is a division of CBS Corp.; CW Television Network is a joint venture between CBS Corporation, the former owners of United Paramount Network (UPN), and Time Warner's Warner Bros.; Comedy Central is owned by Viacom; Discovery Channel is owned by Discovery Communications, LLC]

**Social Activity powered by General Sentiment (generalsentiment.com)

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Excludes local programming and all premium non ad-supported channels.

© 2014 Rentrak Corporation - Content in this chart is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately and not in a misleading manner; (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material; and (3) you may not receive any monetary consideration for reproducing, displaying, disclosing or otherwise using any part of the material.

About TV Essentials®
Rentrak's TV Essentials is a comprehensive suite of analytical tools that enables clients to analyze viewing of programming and advertising across all TV platforms from tens of millions of screens. Utilizing proprietary technology to process massive amounts of passively collected viewing behavior, the TV Essentials system is able to aggregate and report second-by-second information. The system can isolate individual market, network, series, or telecast performance and provide an evaluation of influencing factors such as psychographics and demographics for the most precise understanding of the total television audience - from the programs they watch, to the cars in their garage to the products in their pantry. Learn more.

About Rentrak Corporation
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies.Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

About General Sentiment
General Sentiment turns new media analytics into clear and powerful insights. We monitor and interpret millions of online conversations across multiple platforms to develop industry-specific solutions for everyday problems. The General Sentiment technology is fueled by large-scale text analytics that transforms Internet chaos into useful information.www.generalsentiment.com.

# # #

Contact:

Antoine Ibrahim
Office: 646.722.1561
Email: aibrahim@rentrak.com


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