REN Redes Energeticas Nacionais SGPS S A : Portgás launches communication campaign with the slogan “daily comfort”
January 31, 2022 at 08:40 pm IST
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Portgás launches communication campaign with the slogan "daily comfort"
31.01.2022
Portgás, a wholly owned of REN - Redes Energéticas Nacionais (REN), launched a global communication campaign in early 2022, with two elements: traditional and digital. The billboard campaign is visible on the main roads of the 29 municipalities where Portgás is the natural gas distribution concessionaire, while the digital campaign is present in many Portuguese websites.
With the slogan "Daily comfort, connect to our network", the billboard campaign will last for two months, whereas the digital campaign will last until the end of the first quarter.
This global communication campaign also seeks to highlight the availability of the service in Paredes de Coura. This is a milestone in Portgás's activity, since with the distribution of natural gas in that municipality, the company is now present in all 29 municipalities of the concession area. In Paredes de Coura, the ads have the slogan "Natural gas has arrived!".
Portgás is a natural gas distribution company operating in the northern coastal region of Portugal, and is part of the REN Group. Portgás's concession area has a distribution network with a length of over five thousand kilometres, covering 29 municipalities in the districts of Porto, Braga, and Viana do Castelo.
The GOdesign agency is responsible for the creative work, Media Gate manages the billboard campaign, and Fullsix is enabling the digital campaign.
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REN - Redes Energéticas Nacionais SGPS SA published this content on 31 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 31 January 2022 15:09:03 UTC.
REN - Redes Energéticas Nacionais, SGPS, S.A. specializes in the operation and concession management of the Portuguese electricity transportation network. Net sales break down by activity sector as follows:
- electricity (63.7%): transportation of electricity from producers to end distributors and consumers, management of the electricity transportation network (connecting user installations to the network, maintenance of the network, etc.). At the end of 2022, the network has a total of 9,424 Km;
- gas (34.8%): transportation of natural gas from producers to end distributors and industrial consumers, underground storage of natural gas, receiving, storage, and regasification of liquid natural gas (LNG), infrastructure construction and maintenance services, etc.;
- telecommunications (1.3%);
- other (0.2%).
REN - REDES ENERGÉTICAS NACIONAIS, SGPS, S.A. 
