Reklaim has partnered with Snowflake to offer two compliant data sets on Snowflake Marketplace: a data set of individual consumers who have explicitly opted-in to sharing their sensitive personal data (SPI) for marketing purposes, and a Do-Not-Sell data set of consumers who have specifically opted out of having their data sold. This partnership will provide joint customers with the ability to manage the compliance of their data. Snowflake Marketplace, powered by Snowflake's ground-breaking cross-cloud technology, Snowgrid, allows companies to get direct access to raw data products and leverage data, data services, and applications quickly, securely, and cost-effectively. Snowflake Marketplace simplifies discovery, access, and the commercialization of data products enabling companies to unlock entirely new revenue streams and extended insights across the Data Cloud. CCPA and its most recent amendment (CPRA) will come into effect on January 1st, 2023, and provide new rights for California consumers regarding how companies use their data. CCPA requires that consumers are provided with the opportunity to have their data excluded from being exchanged or sold without their consent. The 'Do Not Sell' provision is a signal to marketers, similar to the 'Do Not Call' list, that they can not be marketed to. California has created the California Protection Privacy Agency (CPPA) to protect the interests of California residents and enforce these laws. Additionally, the state of Virginia has implemented the Virginia Consumer Data Protection Act (VCDPA), which requires an explicit opt-in by its constituents to use their data. Reklaim's data on Snowflake Marketplace will allow customers to remove consumers who have explicitly
stated that they do not want their data to be sold while also providing an option for brands to include consumers who are open to their SPI data being used. Reklaim lets consumers manage and control their consumer data, with the ability to monetize their personal information and sell it directly to brands and organizations.
Reklaim Ltd. is a Canada-based consumer-focused data company. The Company is engaged in offering compliant, first-party data to Fortune 500 brands and agencies, platforms, and data companies through which it allows consumers to visit the platform, confirm their identity and unveil data that has been collected and sold on them for years without the consumer's explicit consent. It enables consumers to take back control of this data by setting up a Reklaim account where, should they choose to, consumers can be compensated for using their data or protect it via a suite of privacy tools. The Company's platform offers various data segments, which includes household information, interests, traits, reading preferences, watching preferences, donation history, and financial information. It reveals various attributes based on the amount or variety of regular Internet activities of the consumers, such as reading articles, shopping, managing finances, and streaming platforms.
REKLAIM LTD. 