Reklaim announced the expansion of its data sales into the international market, beginning with Canada. Reklaim's zero-party data contains explicit consent from consumers, making it more critical than ever for brands that require high-fidelity, compliant data in the face of accelerating privacy regulations. Reklaim data is purchased by brands and advertising agencies and can be activated in any demand-side partner (DSP) or social platform to inform media targeting or packaged with inventory for an end-to-end privacy buy.

Reklaim is beginning its international expansion by first extending existing Reklaim USA clients and platforms into Canada. The first of these clients is a Fortune 500 international delivery company; the other is a luxury hotel chain. Reklaim will add additional markets in subsequent quarters.

The recent privacy breach at Home Depot Canada highlights the need for companies in Canada to handle personal information more responsibly. As privacy laws become more strict, businesses must adapt to maintain consumer trust and avoid the consequences of privacy breaches. With Reklaim's zero- party data, companies can establish a strong presence in Canada while maintaining consumer privacy and complying with privacy legislation.