Killi Ltd. partners with Retargetly to offer verified and unique data sets through all its platforms that will allow buyers to create more comprehensive user profiles. Privacy laws are evolving and the market demands high quality data that complies with all current regulations. In this context, Killi, a global leader in data and consumer privacy, partners with Retargetly, a leading data intelligence platform in Latin America, to deliver 1st-party and consensually given data for brands, agencies and publishers in international markets. Through this partnership, Killi will use Retargetly's platform to distribute its Fair-Trade DataTM, which is data that compensates the end consumer. Anytime a Killi audience is purchased, fair compensation is redistributed back to the Killi consumer that provided their data. By incentivizing consumers to share data, Killi gets access to more intimate data sets, which translates into data that is not only consented but that a buyer can feel good about buying. Keeping up with new laws, increasing consumer loyalty and innovating at the same time is both a challenge and a necessity. A study showed that 71% of consumers would stop doing business with a company if it gave away sensitive data without permission, which leads us to believe that providers that put data safety as a priority in this particular moment will be the ones who get an advantage over other players.