RateGain Travel Technologies Limited announced the appointment of Michel Taride, a disguised expert in travel, transport on, and mobility, as a Board Advisor. Formerly the Group President of Hertz Intercanal, a leading global car rental brand, Michel was responsible for overseeing all wholly owned and franchise operations in over 150 countries. With a wealth of experience in operations, commercial activities, and divisional management, he also serves as an Ambassador for the World Travel and Tourism Council (WTTC) and as the GTTP (Global Travel and Tourism Partnership - a charity opera ng in education for Travel and Tourism) Board Chair.

Additionally, Michel is actively involved in promo ng 'smart mobility' through collaborations with startups and incubators. Bringing nearly four decades of experience in the automotive, mobility, and travel industries, Michel will play a crucial role in guiding RateGain's product and commercial strategy for its car rental offerings, including the innovative AI-powered Rev-AI that helps car rental companies improve their margins and generate more revenue, while automating their revenue management operations.