QuantaSing Group Limited opened its office in Hong Kong. Timed with the opening, the company launched co-branded research on China?s Silver Economy, entitled ?White Paper on Unveiling Golden Opportunities in China'sSilver Economy, 2023? (?White Paper?).

The inaugural Hong Kong office is the company?s first office outside Mainland China. Located strategically in the Exchange Square, a prime area near investors and business leaders, this new hub represents a significant milestone in QuantaSing?s market expansion and global outreach. From this Hong Kong base, QuantaSing is actively seeking new business opportunities with a global perspective, broadening its reach beyond its original market.

Launched in partnership with China Insights Consultancy (CIC), the release of the White Paper at the office opening event draws upon QuantaSing?s comprehensive data and statistical analysis. Leveraging the Company?s large user base, strong user engagement, and rich experience in serving middle-aged and elderly users, the report provides critical insights into the demographic trends, consumption patterns, channels, and preferences of the elderly population in China. The White Paper delves into the current state and development potential of China?s middle-aged and elderly market from three dimensions: ?people, products, and places.?

The research focuses on key factors and pain points in middle-aged and elderly consumption, the development trends of segmented product and service markets, and the evolution of consumption channels. Based on extensive research covering 5,710 middle-aged and elderly consumers, the White Paper collects crucial data and information, providing in-depth insights and important reference conclusions for understanding and developing the middle-aged and elderly market.