PUMA SE announced that it has entered a partnership with Centauro, through which it will sub-license the branding rights to four of its partnered African federations; Ivory Coast, Ghana, Cameroon and Senegal. The partnership is effective from January 2013 through to the end of the 2014 FIFA World Cup and through this deal, the four African federations will carry Centauro branding on licensed training wear, perimeter boards at training facilities and press walls. From the outset of the partnership, licensed product including replica shirts will be on sale in Centauro stores in Brazil.

To drive visibility of this growing focus on African football in Centauro stores, PUMA and Centauro will work closely together to activate a marketing campaign in which Ivory Coast and Manchester City midfielder Yaya Tour will feature.