PubMatic, Inc. announced the launch of its proprietary video ad serving technology, providing the solution to deliver video advertising across display, mobile, and tablet in real time. This addition solidifies PubMatic's commitment and position in the marketplace, setting a new standard with the industry's first truly all inclusive technology platform. PubMatic's video capabilities will come with a truly consultative approach, delivering best-in-class solutions that include the ability to optimize video assets, prioritize platform adoption, generate actionable insights for companies' external and internal clients, and provide updated reporting and analytics.

Moving further into 2014, PubMatic will look to extend its video capabilities, moving from solidifying an infrastructure to transact video advertising to focusing on robust analytics and reporting, brand controls and safety, audience extension and syndication and auction mechanics. PubMatic's video solutions are now available globally.