Publicis Groupe is reporting anticipated net income growth of 4.2% to 13.1 billion euros for 2023, with organic growth of +6.3%, above its target range of +5.5-6% that was raised last October.

In addition, the communications group announces a strategy to 'become the industry's leading intelligent system thanks to AI (artificial intelligence)', and plans to invest 300 million euros over the next three years to this end.

Publicis says it is developing a dedicated 'CoreAI' entity for this purpose, whose capabilities will be gradually rolled out over the first half of 2024, and whose functionalities will be presented next May at the Viva Tech 2024 event in Paris.

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