The past two years have seen a steep acceleration of digital selling, amongst almost all industries, as a result of stay at home guidance and mandates. The shift to e-Commerce in the consumer space was somewhat inevitable. However, there has also been a notable move to the digital arena amongst business-to-business (B2B) sales, as companies and salespeople have been forced to abandon the traditionally in-person orientation of the sales field.
While many companies scrambled during the last two years to repair and keep up with changing circumstances, 2022 will see business leaders investing time and resources in building a robust and optimised sales structure, which meets buyers' evolving needs and preferences. To do so, B2B sellers will increasingly embrace Artificial Intelligence (AI) in order to facilitate this necessary advancement.
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PROS Holdings Inc. published this content on 14 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 January 2022 10:11:00 UTC.
PROS Holdings, Inc. is a provider of software-as-a-service (SaaS) solution. The Company provides solutions that optimize shopping and selling experiences. Its artificial intelligence, self-learning and automation solutions are for every shopper, supporting both business-to-business and business-to-consumer companies across industry verticals. Its solutions focus primarily on pricing optimization and management, configure price quote (CPQ), airline revenue optimization, airline distribution and retail, and digital offer marketing software. Its CPQ enables users to find and tailor product recommendations, customize configurations and manage approvals. Its airline revenue optimization suite of products includes Airline Revenue Management, Airline Real-Time Dynamic Pricing and Airline Group Sales Optimizer. Its airline distribution and retail suite of products include Dynamic Offers and Digital Retail. Its Digital Offer marketing solutions include airTRFX, airModules, airWire and airSEM.
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