FullContact Enters in to Strategic Partnership with Pitney Bowes
January 10, 2018 at 12:30 am IST
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FullContact announced they have entered a strategic partnership with Pitney Bowes. By transforming partial identities into complete customer intelligence, marketers and sales professionals can better connect with prospects, capture audience insights, and enhance digital experiences. Seamless Integration for Better Engagement: Pitney Bowes U.S. Master Location Database has over 190 million address locations, detailing the location of homes, businesses and destinations in the U.S. There are approximately 326 million people and more than 27 million businesses in the U.S. ranging from home-based to multi-location Fortune 5000 companies. Pitney Bowes and FullContact will provide a seamless integration between their respective offerings to help anyone interested in using social media as a key component in attracting new customers. Fully integrated as part of the Pitney Bowes portfolio, Pitney Bowes customers will be able to access world-class lead enrichment and identity resolution to gain broader data and deeper insights into existing customer databases. With just a single data point, FullContact automatically provides high-quality social, demographic, geographic, and psychographic data that includes: Better data recency– to receive data subscriptions for updates delivered in real-time; Customized Data Add-ons– to select from social affinities, employment history, demographics, and over 100 social networks to create a complete customer view; Improved data accuracy– to gain higher quality matches, using multi-field querying, between a contact data fragment and returned enriched customer data. The customer data-centric approach improves a number of workflows including: Lead Enrichment- Gain a wealth of affinity and behavioral data that reveals the person behind the lead and grow the top of user funnel; Audience Insights- Understand user audience across different channels; Personalization-Apply lifestyle, behavioral, and personal interest insights to communication, content, and digital experiences; Segmentation- Use more accurate, up-to-date data about prospects and customers to create precise segments.
Pitney Bowes Inc. is a shipping and mailing company. The Company provides technology, logistics, and financial services to small and medium sized businesses, large enterprises, retailers, and government clients. Its segments include Global Ecommerce, Presort Services and SendTech Solutions. The Global Ecommerce segment offers domestic parcel services, cross-border solutions, and digital delivery services. Its domestic parcel services offer retailers a parcel delivery and returns network for end consumers. The Presort Services segment offers national outsource provider of mail sortation services that allow clients to qualify large volumes of first-class mail, marketing mail and marketing mail flats and bound printed matter for postal workshare discounts. Its SendTech Solutions segment offer clients with physical and digital mailing and shipping technology solutions and other applications to help simplify and save on the sending, tracking, and receiving of letters, parcels, and flats.