FullContact announced they have entered a strategic partnership with Pitney Bowes. By transforming partial identities into complete customer intelligence, marketers and sales professionals can better connect with prospects, capture audience insights, and enhance digital experiences. Seamless Integration for Better Engagement: Pitney Bowes U.S. Master Location Database has over 190 million address locations, detailing the location of homes, businesses and destinations in the U.S. There are approximately 326 million people and more than 27 million businesses in the U.S. ranging from home-based to multi-location Fortune 5000 companies. Pitney Bowes and FullContact will provide a seamless integration between their respective offerings to help anyone interested in using social media as a key component in attracting new customers. Fully integrated as part of the Pitney Bowes portfolio, Pitney Bowes customers will be able to access world-class lead enrichment and identity resolution to gain broader data and deeper insights into existing customer databases. With just a single data point, FullContact automatically provides high-quality social, demographic, geographic, and psychographic data that includes: Better data recency– to receive data subscriptions for updates delivered in real-time; Customized Data Add-ons– to select from social affinities, employment history, demographics, and over 100 social networks to create a complete customer view; Improved data accuracy– to gain higher quality matches, using multi-field querying, between a contact data fragment and returned enriched customer data. The customer data-centric approach improves a number of workflows including: Lead Enrichment- Gain a wealth of affinity and behavioral data that reveals the person behind the lead and grow the top of user funnel; Audience Insights- Understand user audience across different channels; Personalization-Apply lifestyle, behavioral, and personal interest insights to communication, content, and digital experiences; Segmentation- Use more accurate, up-to-date data about prospects and customers to create precise segments.