PINCHme.com Inc. announced that Joshua Schulman was recently appointed to the newly created role of Director of Audience Monetisation. Joshua is a proven leader with 11 years of experience in the digital marketing industry. His key responsibilities will be to optimise existing advertising, boost user and data monetisation, increase the lifetime value (LTV) of PINCHme's customers, and create new revenue streams by testing new ideas and maintaining membership retention. The company also announced that Sarah Dunn was recently appointed as Director of Marketing & Growth. Sarah's extensive digital marketing experience across the U.S. will be a valuable addition to the team. She has been tasked with growing PINCHme's audience by 150,000-­ 200,000 new members per month, as well as redesigning the Company's website and user experience to better integrate monetisation initiatives.