Photocat has agreed with Schnell LLC to start promoting the company's technology in the GCC Region. The parties jointly agree that they see a huge potential in the area both for the solution focused on concrete factories as well as the governmentally driven solutions fitted to road and pavement maintenance providers. Photocat has a strong concrete patent position with technology covering the use of photocatalytic technology in both wet and dry concrete.

The value of this is also important to societies in the Gulf Cooperation Council (GCC) Region as focus on air quality and NOx reduction is part of improving life quality in the region. The official aspiration for Dubai is to be the most sustainable city in the World by 2050. Photocat has held meetings with the Dubai Municipality as well as Road and Transport Authorities and is convinced after these meetings that the photocatalytic technology would be relevant for the area.