Barilla Holding S.p.A. seeks to bid for Weetabix Limited. Weetabix could be offloaded to Barilla in a £1.5 billion deal. Barilla is talking to City advisors about taking over Weetabix.

Weetabix was put up for sale late last year by Bright Food has enlisted Goldman Sachs to help it sell off its 60% stake. Nestle, General Mills and PepsiCo are all thought to be potentially interested in the business.