PepsiCo, Inc. : Diet Pepsi Debuts New Ad Campaign Featuring Sofia Vergara
January 12, 2012 at 02:31 am IST
By
Share
Diet Pepsi Debuts New Ad Campaign Featuring Sofia Vergara
PURCHASE, N.Y., Jan. 11, 2012 /PRNewswire/ -- Diet
Pepsi and actress Sofia Vergara come back together again
with a new marketing campaign that continues to demonstrate
that "Nothing Refreshes Like a Diet Pepsi." The
new TV commercial will debut on the 69th annual Golden
Globes awards show this Sunday, January 15, 2012.
In the new spot, Vergara uses her wit and charm to dance
her way past a cast of suitors in a sultry Miami nightclub
to get to a refreshing can of Diet Pepsi.
"Our consumers really connect with Sofia Vergara, and
they enjoyed last year's spot with David Beckham so
much that we wanted to build on the storyline. The great
lengths our star will go to get a refreshing Diet Pepsi
brings our message to light in a fun, uplifting way,"
said Amy Wirtanen, Senior Director Pepsi Beverages
Corporation.
Vergara, who got her break in a Latin American Pepsi
commercial years ago, continues her role with the brand as
the face of Diet Pepsi for the second year running.
The new spot, directed by acclaimed director McG and
choreographed by Mark Ballas, of Dancing with the Stars, is
set to a flirty and uplifting rendition of the iconic song,
'Whatever Lola Wants,' by Ruby Stewart, Rod
Stewart's daughter.
"I love our new Diet Pepsi campaign. It is amazing,
this commercial is 100% fun. I had a blast dancing and
enjoying great music in great company, all in a cool night
club, fue lo maximo! I can't wait for audiences
to see it," said Sofia Vergara.
Subsequent to the Golden Globes premiere, the ad will air
nationwide on CBS, ABC, NBC, Bravo, E!, and the Food
Network, among others. The campaign includes new print,
digital and out-of-home ads.
SOURCE PepsiCo
distribué par
Ce noodl a été diffusé par PepsiCo Inc. et initialement mise en ligne sur le site http://www.pepsico.com. La version originale est disponible ici.
Ce noodl a été distribué par noodls dans son format d'origine et sans modification sur 2012-01-11 21:56:30 PM et restera accessible depuis ce lien permanent.
Cette annonce est protégée par les règles du droit d'auteur et toute autre loi applicable, et son propriétaire est seul responsable de sa véracité et de son originalité.
PepsiCo, Inc. is one of the worldwide leaders in producing non-alcoholic beverages and snacks. Net sales break down by area of activity as follows:
- North America (60.8%): sale of beverages (49.7% of net sales; sodas, concentrated juices, water, tea and coffee-based beverages; Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Gatorade Zero, Mountain Dew, Pepsi, Propel brands, etc.), snacks (44.7%; chips, tortillas and pretzels; Lay's, Doritos, Tostitos, Cheetos, Fritos, Ruffles, etc.), and cereals (5.6%; ready-to-eat cereals, rice, wheat, etc.);
- Europe (14.5%): sale of snacks (Cheetos, Chipita, Doritos, Lay's, Ruffles and Walkers brands) and beverages (7UP, Diet Pepsi, Lubimy Sad, Mirinda, Pepsi and Pepsi Max);
- Latin America (12.7%): sales of snacks (Cheetos, Doritos, Emperador, Lay's, Mabel, Marias Gamesa, Ruffles, Sabritas, Saladitas and Tostitos brands) and beverages (7UP, Gatorade, H2oh!, Manzanita Sol, Mirinda, Pepsi, Pepsi Black, San Carlos and Toddy)
- Asia/Pacific/Australia/New Zealand (6.7%): sale of snacks (BaiCaoWei, Cheetos, Doritos, Lay's and Smith's brands), beverages and syrups (7UP, Aquafina, Mirinda, Mountain Dew, Pepsi and Sting);
- Africa/Middle East/South Asia (5.3%): sale of snacks (Chipsy, Doritos, Kurkure, Lay's, Sasko, Spekko and White Star brands) and beverages (7UP, Aquafina, Mirinda, Mountain Dew and Pepsi).
Net sales are distributed geographically as follows: the United States (57%), Mexico (7.7%), Canada (4.1%), Russia (3.9%), China (3%), the United Kingdom (2.1%), Brazil (1.9%), South Africa (1.9%) and other (18.4%).
PEPSICO, INC. 
By 
