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Market Closed -
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5-day change | 1st Jan Change | ||
| 579.20 DKK | +0.49% |
|
-3.63% | -18.15% |
| 04/06 | Kavaljer Quality Focus rose 7.2 percent in May - bid for Nilörngruppen | FW |
| 22/05 | DNB Carnegie raises Pandora price target to DKK 750 (740), reiterates Buy | FW |
Business description: Pandora A/S

- charms and carriers (74.5%);
- other (25.5%): rings, necklaces, pendants, earrings, chains and diamonds.
At the end of 2025, the group had 6,998 points of sale (of which 2,811 concept stores) worldwide.
Net sales are distributed geographically as follows: Europe/Middle East/Africa (49.7%), North America (36.1%), Asia/Pacific (7.7%) and Latin America (6.5%).
Number of employees: 39,000
Sales by Activity: Pandora A/S
| Fiscal Period: December | 2021 (DKK) | 2022 (DKK) | 2023 (DKK) | 2024 (DKK) | 2025 (DKK) |
|---|---|---|---|---|---|
Core | 1.66TCr | 1.92TCr | 2.2TCr | 2.35TCr | 2.42TCr |
Fuel with More | 678.4Cr | 727.2Cr | 618.6Cr | 813.9Cr | 831.4Cr |
Geographical breakdown of sales: Pandora A/S
| Fiscal Period: December | 2021 (DKK) | 2022 (DKK) | 2023 (DKK) | 2024 (DKK) | 2025 (DKK) |
|---|---|---|---|---|---|
Other Emea | - | - | - | - | 1.24TCr |
United States | 702.6Cr | 790.7Cr | 830.6Cr | 970.9Cr | 1.04TCr |
UK | 331.4Cr | 380.2Cr | 382.1Cr | 392.9Cr | 374Cr |
Asia Pacific | - | - | - | - | 250.9Cr |
Latin America | - | - | - | - | 212.9Cr |
North America (excluding United States) | - | - | - | - | 137.6Cr |
Mexico | - | - | 138.5Cr | 142.6Cr | - |
Spain | - | - | 124.6Cr | 143.6Cr | - |
France | 112.2Cr | 119Cr | 119.6Cr | 121.7Cr | - |
China | 112.6Cr | 74Cr | 56Cr | 42Cr | - |
Italy | 244.3Cr | 258Cr | 254Cr | 247.8Cr | - |
Denmark | 3.2Cr | 2.8Cr | 3.9Cr | 5.4Cr | - |
Australia | 113.1Cr | 127.1Cr | 112Cr | 109.4Cr | - |
Germany | 119.1Cr | 130.7Cr | 152.7Cr | 220.6Cr | - |
Rest of Pandora | 600.9Cr | 764.1Cr | 639.2Cr | 771.4Cr | - |
Executive Committee: Pandora A/S
| Manager | Title | Age | Since |
|---|---|---|---|
Berta Barbier
CEO | Chief Executive Officer | - | 01/01/2026 |
| Director of Finance/CFO | 56 | 01/08/2018 | |
Thomas Touborg
COO | Chief Operating Officer | - | 01/01/2015 |
David Walmsley
CTO | Chief Tech/Sci/R&D Officer | - | - |
Bilal Aziz
IRC | Investor Relations Contact | - | 01/11/2022 |
Composition of the Board of Directors: Pandora A/S
| Director | Title | Age | Since |
|---|---|---|---|
Lilian Biner
BRD | Director/Board Member | 64 | 16/03/2023 |
| Chairman | 62 | 31/12/2019 | |
| Director/Board Member | 74 | 31/08/2010 | |
| Director/Board Member | 69 | 01/03/2016 | |
Jan Zijderveld
BRD | Director/Board Member | 61 | 11/03/2021 |
Marianne Knudsen
BRD | Director/Board Member | 58 | 01/03/2020 |
| Director/Board Member | 63 | 14/08/2025 | |
| Director/Board Member | 49 | 01/03/2020 |
Holdings: Pandora A/S
| Name | Equities | % | Valuation |
|---|---|---|---|
PANDORA A/S 5.91% | 44,29,793 | 5.91% | 336 M $ |
Company details: Pandora A/S

Jewelry
| Change | 5d. change | 1-year change | 3-years change | Capi.($) | ||
|---|---|---|---|---|---|---|
| +0.49% | -3.63% | -52.51% | +2.51% | 631.41Cr | ||
| +0.06% | -2.52% | +9.04% | +13.59% | 12TCr | ||
| +0.78% | +4.55% | +21.59% | +49.22% | 3.97TCr | ||
| +1.40% | +5.64% | -2.60% | -17.89% | 1.46TCr | ||
| -1.77% | -0.79% | -44.69% | - | 1.13TCr | ||
| +0.59% | -0.81% | -30.57% | -42.62% | 228.59Cr | ||
| +0.99% | -2.62% | -15.67% | -24.63% | 196.61Cr | ||
| -0.64% | -2.27% | -10.39% | -35.33% | 192.45Cr | ||
| -0.26% | -3.00% | -13.58% | +30.07% | 178.31Cr | ||
| -1.77% | -8.61% | -24.91% | -41.27% | 141.1Cr | ||
| Average | -0.01% | -1.61% | -16.43% | -7.37% | 2.03TCr | |
| Weighted average by Cap. | +0.20% | -0.54% | +4.45% | +16.40% |
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Quarterly revenue - Rate of surprise
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