Owlet Baby Care announced that three executives have joined the company in newly created leadership positions. Tom Bishop has joined as vice president of operations, Danny Villarreal as vice president of business development and Chris Stroud as vice president of marketing. In his new role, Tom Bishop is responsible for designing and implementing infrastructure for growth and expansion, bringing his experience in product development, commercialization, manufacturing and organizational development.

He joined Owlet from Skullcandy, where he most recently served as vice president of product and manufacturing. Danny Villarreal joins as vice president of business development. He will oversee strategic planning and development of sales opportunities and key retail and partner relationships.

In his new role, Villarreal will head up the company's mission-critical physician outreach and engagement program. Villarreal is a entrepreneur, having founded Zarbee's Inc. and Wink Naturals, where he was integral in the product development, marketing and distribution of children's health products in the natural consumer packaged goods space. In his new role as vice president of marketing, Chris Stroud will oversee the management and implementation of all marketing initiatives across the business.

He joins Owlet from FiveCentShine, a strategic marketing consultancy where he served as CEO.