American Apparel implemented ATG Web Commerce and will be using the platform to operate multiple integrated e-commerce sites for different customer groups and geographic regions. The ATG Web Commerce solution provides American Apparel's business teams with an easy-to-use visual interface that simplifies the job of managing content, adapting page layouts and developing and implementing promotions. American Apparel will be using Oracle to present customers with personalized content and customized search options, helping to accelerate selections by presenting items that the consumer prefers.

As American Apparel continues to drive growth and expand to new markets, the retailer expects to leverage Oracle's scalable commerce platform to optimize operations and the customer experience.