OOOOO Entertainment Commerce Limited announced that it has appointed Steven Hubbard as its Chief Commercial Officer, effective immediately. Mr. Hubbard brings more than 25 years of experience helping lead and develop global multi-channel, multi-category luxury and mainstream brands. Mr. Hubbard has considerable operational and commercial experience, and has demonstrated a positive track record in helping the growth of a number of international public, private, family and PE backed SMEs, start ups and global B2C, B2B and DTC brands and concepts across the UK and more than 30 countries throughout EMEA, APAC and the Americas.

Mr. Hubbard has been at the forefront of the retail evolution driving the enhanced customer experience through live commerce and social commerce internationally. While working with pioneers in tech and creative, he has helped build platforms that generate commercial shoppable content with greater customer engagement, and enhanced conversion and customer lifetime value for the brands and retailers to grow market share. Previously, Mr. Hubbard held various international leadership roles at Ideal World based in the United Kingdom, Rochdale Spears Group and Halo Group in the Far East and the United States along with BBRC located in Australia and South-East Asia after spending a number of years in the Middle East and India with Landmark Group.

Prior to his fourteen years of global experience, Mr. Hubbard spent more than twelve years in the United Kingdom with Arcadia Group, Debenhams, Next and Marks &Spencer, helping create a solid foundation for a customer centric retail that has always been at the heart of his customer experience and digital engagement approach utilising technology and helping lead the evolvement of international multi-channel retail.