Omnicom Public Relations Group introduced industry's first analytics platform to validate impact of earned media on Brand Sales. While other analytics offerings in the public relations industry are limited to tracking individual metrics such as coverage, reach or engagement results of communications campaigns, omniearnedID was designed to solve specific challenges that have long confronted the earned media side of marketing and communications, including: Proving the impact of earned media based on sales and brand health; Quantifying the business impact of influencer campaigns; Assessing the reach of a potentially damaging article or blog post; Analyzing anonymized information about who is consuming earned media; and Understanding current cultural trends and predicting future trends.