Law Offices of Howard G. Smith announces that it is investigating potential claims on behalf of investors of Nu Skin Enterprises, Inc. ("Nu Skin" or the "Company") (NYSE:NUS) concerning possible violations of federal securities laws. The investigation focuses on the Company's operations and financial prospects.

Nu Skin develops and distributes anti-aging personal care products and nutritional supplements worldwide under the Nu Skin and Pharmanex brands. The investigation is related to allegations that the Company distributes false information and conducts illegal business in China. An article published January 15, 2014, in China's Communist Party newspaper, The People's Daily, alleged that Nu Skin had been misrepresenting its influence and creditworthiness in Company brochures and through advertisements disguised as news reports. The newspaper subsequently alleged that the Company was suspected of conducting illegal multi-level marketing activities in China.

Following this news, on January 15, 2014, the price of Nu Skin shares dropped $21.24 per share, on heavy trading volume, to a closing price of $115.23 per share. On January 16, 2014, China's state news agency, Xinhua, said China's State Administration for Industry and Commerce had ordered local authorities to investigate the recent media reports about Nu Skin.

If you purchased Nu Skin shares, if you have information or would like to learn more about these claims, or if you have any questions concerning this announcement or your rights or interests with respect to these matters, please contact Howard G. Smith, Esquire, of Law Offices of Howard G. Smith, 3070 Bristol Pike, Suite 112, Bensalem, Pennsylvania 19020 by telephone at (215) 638-4847, Toll Free at (888) 638-4847, or by email to howardsmith@howardsmithlaw.com, or visit our website at www.howardsmithlaw.com.

Law Offices of Howard G. Smith
Howard G. Smith, Esquire
(215) 638-4847
(888) 638-4847
howardsmith@howardsmithlaw.com
www.howardsmithlaw.com