Hudya AB and Telenor A/S have signed a brand agreement regarding launch of mobile telephony in Denmark. The brand agreement will enable Hudya to sell Telenor subscriptions branded as Hudya also on the Danish market. By launching mobile telephony in Denmark Hudya is getting closer to a complete offer of Hudya services also on the Danish market, with 3 out of 4 everyday services available.

The investments and time to market will be significantly smaller and shorter compared to a service provider agreement, because Telenor will provision, manage and invoice all subscriptions on Hudya's behalf.