NCR Corp. has acquired grocery e-commerce provider Freshop and plans to integrate it into its enterprise POS software platform.

The move will give retailers, especially regional and small grocery chains, the ability to quickly deploy "buy-online, pickup-in-store" capabilities to serve their customers' needs directly, according to a press release.

"As we continue to expand NCR's software and services-led offerings, the addition of Freshop to our retail platform creates more value for our customers and new capabilities for NCR to run the store," Michael D. Hayford, NCR president and CEO, said in the release.

NCR estimates buy-online, pickup-in-store e-commerce will grow by 25% per year through 2025. With Freshop, NCR can help grocers capitalize on the growth in e-commerce going forward.

Freshop's e-commerce capabilities will become a component of NCR's next-generation retail store architecture, including NCR Emerald, which provides retailers the ability to simplify store operations and introduce future innovations in a fraction of the time and cost.

Financial terms of the transaction were not disclosed.

Copyright © 2021 Networld Media. All rights reserved., source Industry News