MiniLuxe Holding Corp Extends the Paintbox Brand through New Growth Initiatives
existing nail studios that offer a new channel for Paintbox services and products. MiniLuxe used its South End location in Boston to test this new Paintbox store-in-store format that includes some of Paintbox's most popular nail art looks that will now be part of MiniLuxe's talent certification program. The footprint of less than 200 square feet presents the opportunity for a fast payback and if the test proves successful, an opportunity for scale across other MiniLuxe studios and new partner channels. Additionally, since MiniLuxe's acquisition of Paintbox, the average order value has been at near a 50% premium to MiniLuxe's historical AOV, pointing to an opportunity for MiniLuxe to continue to add higher gross margin premium offerings.