Michelin announces its entry into Web3 via the launch of the Michelin 3xplorer Club, a community linked to an exclusive NFT collection of 5,000 units.

The Michelin 3xplorer Club will be a community open to all, with privileged access for owners of NFT format membership cards. This initiative reflects the brand's desire to continue exploring new horizons, conquering new frontiers and embarking on new adventures alongside its customers," says Michelin.

Members of the Michelin 3xplorer Club will own a unique digital work representing the Michelin Man.

This NFT collection is the first step in Michelin's strategy in the Web3 world, and demonstrates its commitment to creating new experiences for its customers, as well as strengthening its relationship with its community.

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