MICHELIN : AT THE 2012 INTERMAT TRADE SHOW - Profitability, safety and the environment: the hallmarks of a comprehensive new tire lineup

At the Intermat trade show in spring 2012, Michelin is unveiling no fewer than three important new products, either all-new tires or new sizes in existing tire ranges. However, at Michelin, innovation involves more than just tires. It also extends to unique service offerings that will also be presented.

At this year's show, Michelin will premier its new tire offerings for road cranes (the MICHELIN XCRANE+), articulated dump trucks (the MICHELIN XADN+) and compact line equipment (the
MICHELIN BibSteel).

1. The MICHELIN X-CRANE+ provides users with three important advantages: It increases profitability thanks to its superior longevity, enhances operator comfort thus helping to improve safety, and can be more easily mounted on the wheel thereby maximizing crane uptime.
2. The MICHELIN XADN+ helps to make operations more profitable by delivering greater longevity and more damage-resistant sidewalls.
3. The MICHELIN BibSteel range comprises two tires that offer enhanced damage-resistance, robustness and greater longevity.

Among the new service offerings to be presented on the stand will be the Michelin Earthmover Professionals program, which recognizes dealers that provide equipment operators with expert skills and high-quality service.

The Michelin stand also features three other tire ranges: the MICHELIN X-TRACTION for rigid
frame dump trucks, the MICHELIN XHA2 for loaders and the MICHELIN X® Works™ for worksite approach roads.

For all of these tire lineups, however specific they may be, Michelin is pursuing a common strategy, which is to satisfy the priorities of construction and infrastructure companies. To this end, the Group is deploying its global strategy, which consists of providing the most appropriate solution to users across all businesses by supplying them with the right tires.

But just what are the "right tires"? Quite simply, they are those that are most appropriate for a specific type of use and also deliver the best performance balance. That's why each tire has been developed to provide superior performance in three areas. The goal is to:

• Make companies more productive with MICHELIN tires that are robust, long-lasting and easy to mount.
• Improve safety not only on worksites and in quarries - by ensuring that operations go smoothly - but also on the road.
• More effectively address environmental concerns, in particular by reducing the weight of tires and thus the amount of materials used in their manufacture.

Michelin Group Press Department: [phone]