STORY: :: TikTok says it's going to start labeling

AI-generated content on the platform

:: Date: May 9, 2024

:: It will adopt 'Content Credentials,' a digital watermark

that denotes how images were created and edited

:: Other social media giants like YouTube say they

will use it too, in an effort to combat misinformation

Researchers have expressed concern that AI-generated content could be used to interfere with U.S. elections this fall, and TikTok was already among a group of 20 tech companies that earlier this year signed an accord pledging to fight it.

The company already labels AI-generated content made with tools inside the app, but the latest move would apply a label to videos and images generated outside of the service.

The Content Credentials technology was spearheaded by the Coalition for Content Provenance and Authenticity, a group co-founded by Adobe, Microsoft and others, but is open for other companies to use.

YouTube, owned by Alphabet's Google, as well as Meta Platforms, which owns Instagram and Facebook, have also said they plan to use Content Credentials.

For the system to work, both the maker of the generative AI tool used to make content and the platform used to distribute the contents must both agree to use the industry standard.