Meta appointed Vikas Purohit as the director of global business group in India to lead the strategy and delivery of the charter. Purohit will lead the company's strategic relationships with the country's leading brands and agencies to drive revenue growth across key channels in India, as well as partner with the media and creative ecosystems to accelerate the adoption of digital tools by the largest advertisers and agencies. He will be reporting to the company's key business vertical teams, agency teams, and business solutions teams. Purohit will report to Arun Srinivas, Meta's director and head of ads business in India.

He had joined Tata Cliq in November 2016. Prior to this role, he was associated with Paytm, Amazon India, Tommy Hilfiger, Reliance Brands and Madura Garments.