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Summary. French automaker Peugeot (Stellantis) announced it will integrate ChatGPT into the voice assistant of its cars and vans. This plan, which includes the new e-3008 and small commercial vehicles, follows similar initiatives by competitors such as Volkswagen and Mercedes-Benz.

The integration of ChatGPT into Peugeot vehicles marks a significant step in the evolution of interactive vehicle technologies. This development highlights the growing trend of artificial intelligence in the automotive industry and promises a more intuitive and engaging experience for drivers and passengers.

In the news. Peugeot will launch a pilot version of ChatGPT, which can connect to vehicle controls. The chatbot can also answer a wide range of questions ranging from general information to navigation questions.

  • The service will be launched in five countries: France, the UK, Germany, Italy and Spain. The aim is for the service to become a standard feature this year.
  • Competitors such as Mercedes-Benz and Volkswagen have also announced ChatGPT for similar purposes in their vehicles.

Zoom in. Jerome Micheron, director of Peugeot's Product Plan, reported that ChatGPT will be introduced in all cars. Including the new e-3008 model and small commercial vehicles.

  • Mercedes-Benz launched a trial in the U.S. last year in which drivers could use ChatGPT. That led to more natural responses and a wider range of requests, from travel destinations to dinner suggestions.
  • Volkswagen announced earlier this month that its voice assistant will integrate ChatGPT for interactive dialogues with drivers.

Zoom out. Peugeot's move to integrate ChatGPT reflects a broader movement in the auto industry toward more advanced and AI-driven technologies.

  • Peugeot is also introducing a new eight-year warranty for the e-3008 in an effort to persuade more drivers to switch to electric vehicles, signaling a major shift in their business strategy and the industry as a whole.

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