Stuttgart. The Mercedes-Benz Eyewear Collection is right on
trend with the very latest semi-transparent colours. For
example, models in the 2012 spring/summer season are
available with sides and rims in expressive red and trendy
teal, while timeless hues such as grey, black and brown
also remain available.
The Mercedes-Benz Eyewear Collection Spring/Summer 2012
contains many new sunglasses and spectacle frames that
combine a casual yet elegant design with functional quality
at the highest level. The Mercedes star is the central
element adorning the sides of every Mercedes-Benz frame.
The classy 3D effect is achieved through a number of
intricate production steps, some of which are carried out
by hand. This gives every pair of glasses in the collection
the characteristic Mercedes-Benz look. Developed by
Mercedes-Benz and their cooperation partner Rodenstock, the
glasses are available now from specialist retailers.
The Mercedes-Benz Eyewear Collection Spring/Summer 2012
covers a broad range of designs, from young & fashionable
to comfortable & elegant all the way to exclusive &
luxurious. In addition to these, the models of the
Mercedes-Benz Eyewear Drivers Edition have been specially
developed for long drives. With the exception of models in
the shield style, all sunglasses can be fitted with
prescription lenses.
This is an overview of the new models:
Referencing Mercedes-Benz car design, the M4003 polyamide
spectacle frame has contoured arms, as do the M3010 and
M3011 sunglasses. The Mercedes star on the side adds to the
interplay of light and shadow. Different variants with full
rims and Nylor half-rims, along with different colour
concepts featuring classical shades such as havana and
black along with modern, trendy colours like teal, burgundy
and sand will delight glasses wearers of every type.
The M2012 to M2015 models reflect the tradition of ultimate
technical quality to which both Rodenstock and
Mercedes-Benz subscribe: the prescription glasses with
their innovative stainless steel arm design are very
striking, yet at the same time exceptionally modern and
light. Due to the flexibility of the material these glasses
do not require spring hinges, so there is nothing to spoil
their delicate appearance.
The absolute stars are the M2008, M1017 and M1018 models, a
spectacle frame with titanium sheet rim and two sunglasses
made from extremely light pure titanium. Stylish rims with
a high-set bridge, a special arm design and the integrated
hinge milled into the side meet even the highest
requirements. Timeless colours such as black, dark brown,
titanium grey and gold match this classic look. The two
sunglasses M1011 and M1012, made from an ingenious titanium
polyamide combination, are the first shield models in this
line. Thanks to an innovative design, the arms and nose
pads can simply be clicked onto the shield.
New additions to the Mercedes-Benz Eyewear Drivers Edition
include the M3006 sunglasses (in a sporty classical style)
and the aviator-style M1009 sunglasses. Both are available
with Rodenstock SunContrast lenses in green and with
polarising lenses in brown. Less reflection and increased
contrast mean the eyes remain relaxed for longer and get
tired significantly more slowly - a clear safety bonus when
driving.
Sunglasses from Mercedes-Benz offer optimal UV protection
and comply with international standards DIN EN 1836, ANSI Z
80.3 and AS NZS 1067.
An eye on quality - in car production and for glasses
Mercedes-Benz glasses are subject to the same rigorous
testing and quality checks as the company's car
production. When creating frames for glasses, quality
management starts long before the actual production
process, just as it would do for vehicles. Even at the
development stage, Rodenstock performs extensive tests on
new frames. Every single component of the initial samples
is checked thoroughly to ensure it meets quality
requirements. Special machines and devices are used to test
the components' long-term reliability, for example the
stability of the hinge function even after the arms have
been folded and unfolded several thousand times. Once a
model has gone on sale, a monitoring process kicks in,
where every complaint is logged and appropriate
optimisation measures are put in place immediately.
About Rodenstock and Mercedes-Benz
Rodenstock and Mercedes-Benz have been licensing partners
since 2010. Both companies boast a long, distinguished
tradition, the highest quality standards and German
engineering par excellence. These two premium brands are
always one step ahead of the competition in terms of
expertise, technical innovation and ground-breaking design.
Rodenstock is one of the world's leading manufacturers
for lenses and frames, operating production sites at 14
locations in 12 countries.