Detroit/USA, January 9, 2012
Mercedes-Benz at the 2012 NAIAS in Detroit
A super light and highly efficient beginning to 2012
The world premiere of the new SL and two all-new hybrid
models took centre stage on the Mercedes-Benz stand at the
opening of the 2012 North American International Auto Show in
Detroit.
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Dr. Dieter Zetsche, Chairman of the Board of
Management of Daimler AG and Head of
Mercedes-Benz Cars, at the Mercedes-Benz press
conference in Detroit with the new SL and the
300 SL from 1952
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The new models from Mercedes-Benz delivered a strong impetus
for the new automotive year and for the future of the brand
as a whole - directly in the wake of the best sales year in
company history. For the first time, the all-new SL Roadster
is made almost entirely from aluminium and weighs up to 140
kg less than its predecessor thanks to intelligent
lightweight design. The result is more agility and dynamic
character combined with improved comfort and increased crash
safety. The new BlueDIRECT engines are more powerful, yet up
to 29 percent more fuel efficient than the engines in the
outgoing model. More driving fun with even lower fuel
consumption is also on offer from the two new E-Class hybrid
models - the E 300 BlueTEC HYBRID consumes just 4.2 litres of
diesel per 100 km (109 g CO2/km, both figures combined;
energy efficiency class: A+). The gasoline-powered E 400
HYBRID, which will be launched first in the USA, delivers
fuel economy of 27 mpg (combined).
"In 2011 we sold more than 1.36 million cars worldwide - more
than ever before. 2012 will see us push forward with our
product offensive and repeat two things that worked extremely
well last year - we will launch another six new models and we
will set the bar even higher by making green cars cooler and
cool cars greener", said Dr. Dieter Zetsche, Chairman of the
Board of Management of Daimler AG and Head of Mercedes-Benz
Cars, at the NAIAS press conference. To back this up,
Mercedes-Benz presented the sixth generation SL. Compared
with its highly successful predecessor, the new model offers
a considerable boost in sporting character and comfort and
sets new benchmarks in the luxury roadster class. Plus, it
comes with a full serving of everyday usability.
Classic proportions and outstanding aerodynamics
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Mercedes-Benz SL-Class, SL 500
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The stylish luxury sports car has classic proportions
with a long hood and a compact cockpit set well back.
Finely honed details and air vents with chromed fins
from the dynamic tradition of Mercedes-Benz Design
add visual emphasis to the SL legend.
Moreover, the new SL boasts outstanding aerodynamics.
Alongside the lowest drag coefficient (cd = 0.27 in
the SL 350), it also offers the lowest level of wind
noise - almost on par with a closed saloon - as well
as the very best airflow and noise characteristics
with the top down.
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Mercedes-Benz hybrid offensive with the E-Class
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Mercedes-Benz E-Class, E 300 BlueTEC HYBRID
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With its two new E-Class hybrid models, Mercedes-Benz
is turning a new chapter in the brand's core segment
and thereby setting new benchmarks for full-size
business saloons. The E 300 BlueTEC HYBRID, which is
available as both a saloon and estate, boasts
exceptional fuel consumption figures and outstanding
performance. The four-cylinder diesel in the E 300
BlueTEC HYBRID delivers 150 kW (204 hp) and generates
500 Nm of torque. The electric motor develops 20 kW
and 250 Nm.
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The E 300 BlueTEC HYBRID is initially planned for the
European market, while the E 400 HYBRID will be launched
first on the American market and later offered in further
countries such as Japan and China.
The V6 spark-ignition engine in the E 400 HYBRID delivers 225
kW (306 hp) and generates 370 Nm of torque, plus a further 20
kW and 250 Nm from the electric motor. The fuel economy in
accordance with American CAFE standards stands at 24 mpg
city, 31 mpg highway and 27 mpg combined.
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