North Springs Resources Corp. announced that the company has entered the final stage of preparation to bring pharmaceutical, Poten, to the marketplace; a new emerging treatment for erectile dysfunction. In expectation of a strong launch, the company mobilizes to meet robust anticipated demand. Due to patent expirations expected to span the next few years, the window of opportunity swings open for viable contenders like Poten to gain market share. Key drivers of this market include an increase in patient awareness and education levels and growing base of geriatric population. Rising adoption of a sedentary lifestyle and increasing incidence of lifestyle diseases are further anticipated to fuel growth.