Marin Software announced the launch of its Anomaly Detector. This new tool automatically identifies and summarizes unexpected results in performance marketing campaigns across Google, Meta, Amazon, and other pay-per-click ad platforms. This feature gives brands and their agencies the contextualized, timely insights they need to move faster, make smarter decisions, and never miss an opportunity. Marin's Anomaly Detector reviews performance across accounts and highlights large changes in revenue, conversions, and ad spend.

The analysis starts at the account level and zooms into the campaigns and ad groups. It summarizes the root cause of the outlier and potential ways to address or capitalize on the anomaly. Marin also highlights high-level data trends that may be overlooked during manual analysis.

It's all summarized in an easy-to-read narrative email that's delivered to users' inboxes and can be shared across teams. Performance marketers work under a deluge of data from many different sources. It's easy to miss issues that might result in wasted ad spend or missed opportunities. Finding the important signals in the noise of day-to-day variations in performance is a constant challenge.

Marin's An anomaly Detector ensures nothing is missed and gives marketers confidence that any outliers will be caught and addressed immediately.