Marchex, Inc. announced a multi-year engagement with a major international luxury automotive brand customer. The new customer will integrate and deploy Marchex Spotlight, a key application of the company?s AI-powered conversation intelligence platform that enables original equipment manufacturers (OEMs), brands and dealers to increase revenue and improve brand loyalty by easily understanding business-to-consumer conversations, including those which have been mishandled or failed. Marchex?s AI-powered conversational intelligence platform is now being strategically utilized by ten major automotive brands, which represent more than 8,800 dealers and more than 50% of the franchised dealerships in the United States.

Marchex?s product platform also enables it to further expand its relationships through deeper integration with these brands and their dealership channels. Marchex Spotlight measures trends, patterns, and critical insights across a brand or network of business locations to the regional or local level. It focuses on failed conversations while benchmarking business performance and identifying failures in the customer journey that impact revenue and operational efficiency.

Marchex Spotlight can automatically classify and prescriptively signal when businesses can act to improve revenue performance and customer experience, and which specific actions will be most impactful.