Owner-representative Sensory Interactive crafted the digital media sculpture, which is built with LED technology from SNA Displays' Brilliant Interior display series.
The two flag-like LED displays employ a tight 1.25 mm pixel pitch, allowing for optimal viewing at close proximity. The pair of quadrilateral screens feature about 2.4 million pixels.
According to Sensory Interactive, the display blends art and motion capture technology that responds to visitors as they move through the space. The art piece, drawing inspiration from crystal shapes found in geology, passively relays foot traffic data, allowing screen content to adjust dynamically. Users can also interact with the piece through gesture tracking to explore
Custom fabricator CRĒO Industrial Arts designed and built the sculpture according to Sensory Interactive's design concept.
"Motion sensing and data driven visualization features were integrated into a suite of services, so that the sculpture could react to ambient foot traffic in such a grand space,"
Digital signage software development company Sedna provided media management devices used to control interactivity elements of the sculpture. The lobby installation is part of a growing trend in corporate spaces and the arts, highlighting the appeal of physical sculptures with a digital visual element.
"More and more, we're finding that prospective clients are implementing designs that incorporate LED technology and include brilliant visuals, real-time data, or interactivity; sometimes, all of the above,"
SNA Displays, headquartered in
Sedna is a
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